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FeaturedFlooring Contractors in Chicago, Illinois

PurezaWood

Top Spot in Chicago Today 5.00 (116 reviews)(773) 364-6694

PurezaWood

PurezaWood sells wide-plank engineered hardwood in Chicago through a direct-from-maker model without retail middlemen. Its engineered European white oak flooring features the company's Flex-Oriented Technology, a horizontally grooved system designed to adapt to a floor's shape.

Business Highlights
  • PurezaWood is JAS-certified.
  • Its products are CARB Phase 2-certified.
  • Its limited warranty covers residential and commercial use for 50 years, but may exclude certain soft commercial applications.

Service Area

Chicago, Downers Grove, Dallas and Fort Myers.

Featured Local Business

PurezaWood is one of 12 flooring contractors ProsGrade lists in Chicago, Illinois.

Featured
Featured on ProsGrade
Listing details

3 services listed: Engineered European white oak flooring, Custom hardwood flooring and Commercial wood flooring materials. Open weekdays, closed on weekends. Rated 5.0 from 116 reviews.

  • Verified listing details
  • Service information
  • Customer review signals
  • Photo gallery
  • Public contact information
  • Published local profile

How This Business Compares

How PurezaWood compares with the other 11 flooring contractors on ProsGrade in Chicago, using public Google ratings and review counts.

  • Ranks in the top quarter of the 12 Chicago flooring contractors on ProsGrade by Google rating and review volume.
  • Rated 5.0 on Google, at or above the 4.9 average of other Chicago flooring contractors on ProsGrade.
  • Has more Google reviews (116) than 9 of the 11 other Chicago flooring contractors on ProsGrade.
  • One of 12 Chicago flooring contractors on ProsGrade rated 4.7 or higher from at least 10 reviews.

Services Covered

3 services
  • Engineered European white oak flooringNine-layer premium plywood base; genuine European white oak wear layer up to 6 mm.
  • Custom hardwood flooringChoice of color, length, wear layer, width and character.
  • Commercial wood flooring materialsOffices, retail spaces, restaurants, Lagree/Pilates studios and entertainment venues.

Reviews

What customers say

Customers praise the flooring’s appearance and quality, and several describe helpful, attentive guidance while choosing it. Two customers also praise James’s follow-up after purchase or installation, while one says the wood arrived in perfect condition and the color matched beautifully.

Customer Reviews

Alan Tan

We recently installed Pureaza engineered hardwood floors in the Elmhurst style in our new home, and I couldn’t be happier with the result. These are truly some of the most beautiful luxury floors I’ve ever seen. The craftsmanship, color, and finish completely elevated the look of our house and gave it a high-end, timeless feel. What really made the experience exceptional was working with James. From the very beginning, he was incredibly supportive and responsive. He took the time to make sure we were happy not only with the quality of the flooring, but also with the price and overall value. It was clear he genuinely cared about making sure we made the right choice for our home. Even after the purchase, James continued to provide great follow-up and support, which made the entire process smooth and stress-free. That level of service is rare and very much appreciated. If you’re looking for top-tier engineered hardwood flooring with outstanding customer support, I highly recommend Pureaza and the Elmhurst style. These floors are absolutely stunning, and I will definitely use them again for future projects.
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Sam Huynh

Flying from California to PurezaWood’s Chicago showroom was truly one of the best decisions I’ve made. From start to finish, my experience with PurezaWood was exceptional. I am deeply grateful to have worked with James and Daniel, whose expertise, patience, and attention to detail made the entire process seamless. They thoughtfully guided me through every step, providing numerous samples and answering each question until I was completely confident in my selection. PurezaWood’s craftsmanship is simply unparalleled. The hardwood is masterfully constructed, with flawless grain, remarkable strength, and a level of beauty that exceeds expectations. The final result is nothing short of stunning, and I couldn’t be more delighted with my investment. Thank you, PurezaWood, for delivering excellence at every level.
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Michael Jerbich

I recently installed PurezaWood flooring throughout our home, and I can’t say enough good things about it. From the moment we stepped into their showroom on Halsted, the team was incredibly helpful, guiding us through endless customization options to perfectly match our style. The quality is spectacular. I’m not one to write reviews, but after a full home remodel and all the headaches that come with it, PurezaWood stood out above the rest.
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Prathana Allamreddy

After a flood in our home, we had to replace over 6,000 square feet of hardwood flooring. It was a huge project, and we wanted something that looked beautiful, was extra durable, and matched our original Brazilian walnut floors. Several contractors recommended Pureza for high-quality French oak engineered hardwood, so we reached out. We worked directly with the owner James, and his assistant Jim, who were honest, knowledgeable, and very easy to work with. They showed us how their product compared to other top brands like Carlisle, Apex, and Duchateau. Pureza’s flooring is made in Vietnam, and it’s a family-owned business. Because the wood comes directly from their factory, we were able to get a much better price without sacrificing quality. James shared photos and videos of their production process, and we were extremely impressed with the attention to detail and the modern equipment used to make the floors. Unlike other companies, they didn’t nickel and dime for extras. The wood arrived in perfect condition, the color matched beautifully, and the end result is exactly what we hoped for. James has even followed up multiple times since installation just to see how the floors are holding up. If you’re looking for premium engineered hardwood with great service and fair pricing, we highly recommend PurezaWood.
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Kara Beckner

Unhappy with the quality/price of white oak flooring I could find in the Metro Washington DC area, I landed on James Pureza's social media site. Acting as DIY contractor, I called James who took the time to explain why his French sourced white Oak was the best looking out there and how he saves me money as we cut out the middle man with wood sourced from France sent to his warehouse and directly to my house. On a budget, I first ordered 7' oak planks for my first floor and a year or so later finished my top floor. James is such a nice guy to work with, providing guidance each step of the way. With the help of his wood, I turned around and sold my builder's grade house netting over a million dollars in the process. If you choose Pureza you will NOT be sorry. I upgraded to a new house and plan to redo all the floors again with Pureza wood flooring ensuring I will turn a profit when I eventually sell again. Absolutely love his wood flooring!
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Frequently Asked Questions

What does PurezaWood's product warranty cover?

It covers grading, finishing and milling defects beyond the applicable waste factor. The warranty's sole remedy is a credit that can be used only for PurezaWood purchases.

What damage does the warranty exclude?

Moisture damage is excluded, as are problems caused by poor installation, subfloor movement or unevenness.

What should be checked before flooring is installed to maintain warranty coverage?

The buyer must confirm the jobsite and sub-surfaces meet applicable standards; the installation area and subfloor must be dry, stiff and flat.

What is included in a commercial material consultation?

PurezaWood offers free material consultations for commercial projects, including product assessments, material recommendations and specifications.