Pro Business

L.A. Floors LLC

Madison Flooring Contractors
Ranked #1 in Madison | Grade A+
5.00 (26 reviews)

L.A. Floors LLC

L.A. Floors LLC focuses on thoughtfully planned flooring projects with careful prep and finish details. Communication, scheduling, and cleanliness are emphasized from the first visit to the final walkthrough.

Why Homeowners Choose This Business

Clear communication, detailed prep work, and clean installations are recurring strengths. The crew protects the home, respects schedules, and aims for a cohesive result that aligns with the customer’s design and budget.

Service Area

Madison, WI and surrounding Dane County neighborhoods.


How This Business Compares

A quick local comparison based on ranking, review strength, and market visibility.
  • Ranks among the top local businesses in this market.
  • Has a higher average Google rating than many businesses in this area.
  • Shows strong customer satisfaction signals based on review quality and volume.

Trust Signals

Licensing - Fully licensed & insured in WI (per company website).
Insurance - Insured in Wisconsin (per company website).

Services Covered

  Renovation Services
  Luxury Vinyl Plank Installation
  Installations
  Tile installation
  Repairs
  Shower Tile Surrounds
  Subfloor Leveling
  Stair Flooring
  LVP flooring
  Bathroom Tile Floors
  Flooring Trim And Transitions
  Residential Flooring
  Light Commercial Flooring
  Basement LVP
  Floor Removal

Services include luxury vinyl plank (LVP) installation, tile floors and shower surrounds, subfloor preparation and leveling, stair coverings, base and trim related to flooring, and light commercial flooring upgrades.


Recent Reviews

5.00

(Based on 26 reviews)

Recent reviews highlight responsive estimates, clear communication, and careful preparation such as subfloor leveling. Homeowners frequently mention precise LVP and tile work, including shower surrounds and trim details. Several note tidy job sites and respect for the home during multi-day projects. Feedback also points to smooth coordination from start to finish.

Google Review
Angelina Huddleston on L.A. Floors LLC

Lincoln was a pleasure to work with! He came out to give a quote right away when I called and went above and beyond throughout the entire project to make sure everything was cohesive and done to the highest standard. The flooring in our new home looks amazing, thank you!

Google Review
Colin & Susan Conn on L.A. Floors LLC

My wife and I have used L.A. Floors several times over the last four years for both LVL flooring and tile work in our master bathroom including our shower surround and floor. I wish I could include an image of the LVL flooring in our home, but it's mostly covered by a large oriental rugs--but his work was perfection. I was surprised that he used self-leveling concrete to prepare areas of our (basement) floor. The floor seemed well enough to me, but Lincoln is a perfectionist, the work was excellent and he stuck to his quote. We were very pleased.

When it came time to tile our master bathroom, we were given a list of installers by the retailer, we selected the installer who's address was close to us and he gave us a quote well north of $13,000. That seemed really outrageous to my wife and I as we are not novices to remodeling. Then I remembered that Lincoln Pfaff (L.A. Floors) also installed tile so I gave him a call. He came out and we decided to accept a "time and materials" quote (a methodology I prefer as it seems fair to both parties). Lincoln's work was agonizingly precise. But he estimated three days and it took a little more then that, maybe another half day for he and his assistant (also a quality installer) to complete the job. Our floor tile was a natural stone (quartz) with its inherent inconsistencies with respect to flatness, shape and dimension--but you cannot tell that there were any problems as the finished product did not reveal ANY such issues. That we saved more than $8,000--(I admit I did assist with some parts of the job, cleaning tools and similar), but seemed a small price to pay for the quality of the work and a a job well done.

I've used Lincoln in the past and will use him in the future.

Colin & Susan Conn
Cross Plains, WI

Google Review
john battaglia on L.A. Floors LLC

Exceptional!!! Lincoln and his crew removed all old carpet, installed LVP flooring and new carpeting on staircase in our huge basement. They did precision work and detailing throughout. It looks gorgeous. They were amazing and took great care to treat our home as if it were their own. It was a big job and they were here an entire week. Can't say enough good about Lincoln.

Google Review
Stephanie Essex Elkins on L.A. Floors LLC

We just wrapped up our second project with LA Floors, and are extremely pleased once again with the professionalism, attention to detail, and great communication. Lincoln and his crew do excellent, high quality work. The flooring that Lincoln suggested was just right, the trim is perfect, and everything looks fantastic. Highly recommend!

Google Review
Katie Kane on L.A. Floors LLC

Lincoln and his crew installed LVP floors on the entire first floor of my house. The entire process went very smoothly, from estimate to final walk through. I appreciated their communication leading up to, during, and after the job was finished. The quality of their work was outstanding, I'm so glad I hired out rather than attempting to install as a diy'er. Would definitely recommend!

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Frequently Asked Questions

Most projects involve luxury vinyl plank for living areas and tile for bathrooms, entries, and showers. The team can discuss options that balance durability, style, and maintenance needs for your space.

Yes, subfloor assessment and preparation are part of the process. This can include patching or leveling to support a smooth, long-lasting installation.

They can discuss suitable LVP and tile products and trims based on your goals and budget. Final selections are made with you to ensure the look and performance you want.

They typically begin with a site visit to review the space and discuss materials. After the estimate is approved, they coordinate a start date and keep you updated through completion.

Yes, they install LVP on appropriate stair areas and tile for shower surrounds and bathroom floors. They will review details like nosings, transitions, and waterproofing during planning.
 Verified Listing

Opening Hours


  • Monday 9:00 AM – 6:00 PM
  • Tuesday 9:00 AM – 6:00 PM
  • Wednesday 9:00 AM – 6:00 PM
  • Thursday 9:00 AM – 6:00 PM
  • Friday 9:00 AM – 6:00 PM
  • Saturday Closed
  • Sunday Closed

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Business Details


Business Rating
5.00 (26 reviews) Pro Business
Address
404 Division St, Madison, WI 53704
Phone
Business Type
general_contractor

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