Jim Christensen
Beautiful stone selection, impeccable service. Tamara and Gordon were a pleasure to work with.
Business ProfileFlooring Contractors in Rockford, Illinois
The Flooring Store at Benson Stone
The Flooring Store at Benson Stone
The Flooring Store at Benson Stone is Benson Stone Company's flooring showroom in Rockford. Benson Stone Company began as a stone fabrication shop in 1930, and its showroom carries thousands of flooring samples.
Last Updated October 2, 2026.
Business Highlights
- It has an in-house team of flooring installers.
- It is a fifth-generation family business.
- It offers a low-price guarantee.
Service Area
Northern Illinois and Southern Wisconsin.
Local Business Taking Calls
The Flooring Store at Benson Stone is one of 12 flooring contractors ProsGrade lists in Rockford, Illinois.
Taking Calls
Taking calls through ProsGrade
Listing details
8 services listed, including Luxury vinyl, Hardwood and Carpet. Open Monday to Saturday. Rated 4.9 from 30 reviews.
- Verified listing details
- Service information
- Customer review signals
- Photo gallery
- Public contact information
- Published local profile
How This Business Compares
How The Flooring Store at Benson Stone compares with the other 11 flooring contractors on ProsGrade in Rockford, using public Google ratings and review counts.
- Ranks in the top half of the 12 Rockford flooring contractors on ProsGrade by Google rating and review volume.
- Rated 4.9 on Google, at or above the 4.7 average of other Rockford flooring contractors on ProsGrade.
- One of 8 Rockford flooring contractors on ProsGrade rated 4.7 or higher from at least 10 reviews.
Services Covered
8 services- Luxury vinyl
- Hardwood
- Carpet
- Tile
- Heated flooring
- Area rugs
- Flooring installationIn-home installations
- Flooring design assistance
Reviews
What customers say
Customers praise helpful staff during flooring selection and the quality of the installation. One customer recalls a flooring associate finding the exact tile after seeing an example.
Customer Reviews
Martin Booth
I haves used Benson Stone three times for flooring and now won’t go anywhere else. Great choice of flooring at what I consider very reasonable prices. The installers are also excellent!
Martin Rodriguez
We recently (June 2025) had flooring installed. We decided to have Bensons do the work. They were not the least expensive. But we we don't regret our decision. They worked with us on the dates that were best for us and we love our new floor. No regrets on our decision. The installer was professional and did an amazing job. We are very happy with our new flooring.
Kevin Smith
Nancy in flooring was very helpful. She was patient with us when showing countless samples. My wife showed her an example of what we were looking for and she found the exact tile. Thanks a ton Nancy. Our backsplash look amazing.
George Whinna
Undertook finding flooring for 3 bathrooms in my home. Benson Stone came up the winner. The product I chose was priced the best from the other stores I looked at. River, the salesman was more than helpful and made sure the order was correct and delivered in a timely fashion. He called later to see if all had gone well. Can’t thank him and Benson Stone for the smooth transaction. Phot is of the first floor powder room.
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Frequently Asked Questions
Does The Flooring Store at Benson Stone have a flooring visualizer?
Its visualizer lets shoppers upload a room photo and try hundreds of flooring styles.
Does The Flooring Store at Benson Stone offer financing?
Financing options are available, with monthly payments.
Are design services at The Flooring Store at Benson Stone complimentary?
In-store design services are complimentary with a purchase.