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Dura Flooring

Flooring Contractors in Santa Monica, California
Ranked #7 in Santa Monica | Grade B-
4.90 (118 reviews)

Dura Flooring

Dura Flooring operates a public showroom in Commerce, CA and supports customers through selection, measurement, delivery, and installation. The team is known for clear communication, patient guidance, and clean workmanship across residential and light commercial projects Serving homeowners across Santa Monica, California.

Dura Flooring business photo 1 - Flooring in Santa Monica
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Why Homeowners Choose This Business

- Local showroom with broad material options and practical advice
- Coordinated install services for residential and light commercial projects
- Consistent communication from estimate through final walkthrough
- Strong customer ratings reflecting reliable scheduling and clean job sites Local experience that helps homeowners across Santa Monica, California compare a more region-aware provider.

Service Area

Serving Commerce, Los Angeles, Glendale, Long Beach, and nearby communities across the greater Los Angeles region Serving homeowners across Santa Monica, California and nearby surrounding areas.

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Listing details

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  • Verified listing details
  • Service information
  • Customer review signals
  • Photo gallery
  • Public contact information
  • Published local profile

How This Business Compares

A quick local comparison based on review strength, business detail, and local service fit.
  • Has more review volume than many local competitors.
  • Shows strong customer satisfaction signals based on review quality and volume.

Services Covered

  Renovation Services
  Wholesaler
  Carpet Installation
  Installations
  Luxury Vinyl Plank Installation
  Laminate Flooring Installation
  Hardwood Floor Installation
  Tile Flooring Installation
  Flooring Showroom
  Floor Removal and Haul-Away
  Baseboards and Transitions
  Commercial Flooring
  Residential Flooring
  Floor leveling and prep
  Flooring Estimates

Services include product selection assistance, in-home measurements, delivery, and installation for common flooring types such as carpet, laminate, luxury vinyl plank (LVP), hardwood, and tile. The team also handles floor preparation, trim and transitions, and haul-away of old materials when arranged in advance.

Reviews

Customer Reviews

Tiffany Nguyen Ha
We decided to support local woman owned small business and loved that they have stellar reviews on google. However, after dealing with this business, I'm beginning to think some of the Google reviews are fake. We are not happy with their r…
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We decided to support local woman owned small business and loved that they have stellar reviews on google. However, after dealing with this business, I'm beginning to think some of the Google reviews are fake.

We are not happy with their return policy. We will not be doing business with them in the future nor do we recommend doing business directly with them. I know they are a Costco vendor. We suggest going through the Costco route if you want to proceed (with caution). If something happens and you're not happy, you can always complain to Costco (which values your business more than these people).

Buyer beware :

1. We bought 2 containers of roll cote ($375 each, which was $125 more than floor&Decor. Floor&dedor has it for $250 each) when we went to return one unused bucket, they refused to take it stating that the outside of the bucket is too dirty to take in. I didn't think it was too dirty bc when we received them, it was not spotless either. The container was sealed.

2. We bought mohawk lvp planks from them, and double checked to make sure they're returnable. They confirmed that they are. However, when my husband went to return a pack we didn't use, they said they cannot accept anything less than 250 sqft. They also state any special orders are not returnable. This information was not communicated with me prior.

BOTTOM LINE: do business with big names like Costco or Home Depot if you like no hassle return policy.
Jeff Bush
Three experienced installers moved furniture, remediated old underfloor, and installed luxury vinyl flooring which replaced old damaged carpet. Very efficient installation. Completed four rooms and a hallway in two days.
Erica Gutierrez
Absolutely amazing flooring company! Dura Flooring is extremely knowledgeable, patient and takes the time to explain everything without any pressure. Their pricing is fair and competitive, and the quality of their work truly shows. This is…
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Absolutely amazing flooring company! Dura Flooring is extremely knowledgeable, patient and takes the time to explain everything without any pressure. Their pricing is fair and competitive, and the quality of their work truly shows. This is a company I completely trust. Many of my friends and family have also used Dura Flooring and had top notch experiences. Honest, reliable, and professional from start to finish. Highly recommended for anyone looking for flooring. From investment properties to your very own home. Thank you to Trini, Vanessa and their team for taking such great care of our families flooring needs.
Nicole Wainstein
Dura Flooring is the go to place for home or business carpet instalations!! We have used them for many years and have worked with Manuel to quote and install- they are terrific to work with and do amazing work. We just built a new studio an…
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Dura Flooring is the go to place for home or business carpet instalations!! We have used them for many years and have worked with Manuel to quote and install- they are terrific to work with and do amazing work. We just built a new studio and had Dura Flooring do the carpet installation. Francisco and Joaquin were excellent- professional, prompt, clean and did the job beyond expectations. We really are big fans!! Thank you Dura Flooring!!!
Michael Tamez
I want to Thank Manuel De La Torre, it only took 2 days to remove carpet and install Vinyl Plank Norwegian Maple flooring and I’m pleased with how it turned out. Installers are professionals.

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Frequently Asked Questions

The showroom features popular options such as carpet, laminate, luxury vinyl plank, hardwood, and tile. Availability can vary, so calling ahead is a good idea if you’re looking for a specific brand or style.

Yes, measurement visits can be scheduled after an initial discussion about your project. The team will confirm square footage, site conditions, and any preparation needed before providing an estimate.

Most single-room installations are completed within a day, while multi-room or complex layouts may take longer. Timelines depend on material choice, prep work, and scheduling, which will be reviewed during your estimate.

Removal and haul-away can be included upon request. The estimator will note existing materials and any special handling needed so it can be reflected in the scope and pricing.

Current posted hours are Monday to Friday 7:00 AM to 5:00 PM and Saturday 7:00 AM to 2:00 PM, with Sunday closed. Hours may change on holidays, so it’s best to call ahead.
 Verified Listing

Opening Hours

  • Monday 7:00 AM – 5:00 PM
  • Tuesday 7:00 AM – 5:00 PM
  • Wednesday 7:00 AM – 5:00 PM
  • Thursday 7:00 AM – 5:00 PM
  • Friday 7:00 AM – 5:00 PM
  • Saturday 7:00 AM – 2:00 PM
  • Sunday Closed

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Business Details

Business Rating
4.90 (118 reviews) Featured BusinessPro Listing
Address
5555 Telegraph Rd, Commerce, CA 90040
Business Type
Building Materials Store
Website
https://duracarpet.com/
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Flooring Contractors in Santa Monica, California

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