Business ProfileVerifiedFlooring Contractors in Santa Monica, California
Dura Flooring
Dura Flooring is a flooring dealer and contractor in Commerce, handling residential and commercial flooring projects. Its showroom and warehouse there span over 13,000 square feet and stock carpet, hardwood, laminate, sheet vinyl, luxury vinyl tile and custom area rugs.
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Business Highlights
- Family-owned and operated since 1986.
- Woman-owned and operated.
- The company describes its installers as certified and trained.
Service Area
Anaheim, Carson, Cerritos, Commerce, Costa Mesa, Cypress, Downey, Garden Grove, Glendale, Huntington Beach, Lakewood, Lomita, Long Beach, Rossmore, Seal Beach, Stanton and Wilmington; Los Angeles for commercial flooring.
Public local listing. Dura Flooring is one of 9 flooring contractors ProsGrade lists in Santa Monica, California.
Listing details
5 services listed, including Hardwood flooring, Residential carpet and Commercial carpet. Open Monday to Saturday. 118 reviews.
- Verified listing details
- Service information
- Customer review signals
- Photo gallery
- Public contact information
- Published local profile
How This Business Compares
How Dura Flooring compares with the other 8 flooring contractors on ProsGrade in Santa Monica, using public Google ratings and review counts.
- Has the most Google reviews (118) of the 9 Santa Monica flooring contractors on ProsGrade.
Services Covered
5 services- Hardwood flooringEngineered and solid hardwood
- Residential carpetClassic neutrals to bold patterns
- Commercial carpetColors, patterns and textures
- Waterproof vinylPatterns and textures mimicking wood and stone
- Commercial flooringCarpet tile and broadloom; VCT, rubber, sheet vinyl; luxury vinyl tile planks
Reviews
What customers say
Customers praise the installation crews' professionalism and efficiency, with one describing a four-room-and-hallway job completed in two days. A customer also reports that a sealed, unused bucket was refused because its exterior was considered too dirty and an unused vinyl-plank pack could not be returned under a 250-square-foot minimum; the customer says the minimum and special-order restriction were not disclosed beforehand.
Customer Reviews
Tiffany Nguyen Ha
We decided to support local woman owned small business and loved that they have stellar reviews on google. However, after dealing with this business, I'm beginning to think some of the Google reviews are fake.
We are not happy with their return policy. We will not be doing business with them in the future nor do we recommend doing business directly with them. I know they are a Costco vendor. We suggest going through the Costco route if you want to proceed (with caution). If something happens and you're not happy, you can always complain to Costco (which values your business more than these people).
Buyer beware :
1. We bought 2 containers of roll cote ($375 each, which was $125 more than floor&Decor. Floor&dedor has it for $250 each) when we went to return one unused bucket, they refused to take it stating that the outside of the bucket is too dirty to take in. I didn't think it was too dirty bc when we received them, it was not spotless either. The container was sealed.
2. We bought mohawk lvp planks from them, and double checked to make sure they're returnable. They confirmed that they are. However, when my husband went to return a pack we didn't use, they said they cannot accept anything less than 250 sqft. They also state any special orders are not returnable. This information was not communicated with me prior.
BOTTOM LINE: do business with big names like Costco or Home Depot if you like no hassle return policy.
Jeff Bush
Three experienced installers moved furniture, remediated old underfloor, and installed luxury vinyl flooring which replaced old damaged carpet. Very efficient installation. Completed four rooms and a hallway in two days.
Erica Gutierrez
Absolutely amazing flooring company! Dura Flooring is extremely knowledgeable, patient and takes the time to explain everything without any pressure. Their pricing is fair and competitive, and the quality of their work truly shows. This is a company I completely trust. Many of my friends and family have also used Dura Flooring and had top notch experiences. Honest, reliable, and professional from start to finish. Highly recommended for anyone looking for flooring. From investment properties to your very own home. Thank you to Trini, Vanessa and their team for taking such great care of our families flooring needs.
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Frequently Asked Questions
How are Dura Flooring's commercial projects managed?
For commercial flooring, it lists project management, accurate quotes, in-house installers, foremen and supervisors, proper floor preparation and punch lists.
How quickly does Dura Flooring respond to estimate requests?
For requests submitted through its form, the team says it will get back within one business day; pricing or scheduling a free estimate can often be provided within one to three business days.