Pro Business

Advanced Flooring

Waterloo Flooring Contractors
Ranked #3 in Waterloo | Grade A-
4.90 (147 reviews)

Advanced Flooring

Local flooring showroom supplying hardwood, vinyl, laminate, carpet, and tile with installer coordination. Known for responsive communication and competitive pricing.

Why Homeowners Choose This Business

Wide selection of in-stock and special-order flooring, clear pricing, and responsive communication. The team helps compare materials for durability, maintenance, and design, and pairs customers with installers known for careful workmanship.

Service Area

Serving Waterloo, Kitchener, and nearby communities across the Region of Waterloo.


How This Business Compares

A quick local comparison based on ranking, review strength, and market visibility.
  • Holds a strong position among local competitors.
  • Has a higher average Google rating than many businesses in this area.
  • Shows review activity that is competitive for this local market.
  • Shows strong customer satisfaction signals based on review quality and volume.

Services Covered

  Renovation Services
  Hardwood Flooring
  Installations
  Luxury Vinyl Plank
  Laminate Flooring
  Carpet supply
  Tile Flooring
  Stair Re-Capping
  Flooring Installation Coordination
  Flooring Underlayment
  Flooring Transitions
  Engineered Wood Flooring
  Waterproof Vinyl Flooring
  Flooring Showroom

Product supply for hardwood, engineered wood, vinyl plank (LVP/LVT), laminate, carpet, and tile; onsite estimates coordinated with installers; stairs and transitions; accessories such as underlayment and trims; order fulfillment and delivery coordination.


Recent Reviews

4.90

(Based on 147 reviews)

Reviews frequently mention quick, courteous communication and help tracking down specific products. Many note competitive or matched pricing and straightforward quotes. Installation feedback highlights neat workmanship, attention to detail on cuts and transitions, and clean job sites. Customers also mention orders being coordinated smoothly from showroom to install.

Google Review
Jesse Partito on Advanced Flooring

I have worked with Sam and his team at Advanced flooring for years. They always provide exceptional quality flooring and tile at fair and competitive prices! Very courteous and always providing swift prompt responses. They will be my go-to for years to come

Google Review
Magda Jirca on Advanced Flooring

Beautiful New Floors and Stairs!

We are absolutely thrilled with our new flooring/stairs! Their contractor Ercan (John) did an outstanding job from start to finish. He was professional, friendly, efficient, and incredibly detail-oriented—every cut, seam, and transition piece is perfectly aligned, giving the whole space a clean and seamless look for a reasonable price.

The new floors have completely transformed my home. They’re not only beautiful but also feel durable and high-quality underfoot. Ercan (John) worked quickly without ever compromising on craftsmanship, and he kept my home tidy throughout the entire process.

If you’re considering updating your floors/stairs, I highly recommend him and this store! The results exceeded our expectations, and the whole experience was smooth, stress-free, and well worth it! Thank you so much Sam and Ercan!

Google Review
Patti Dobbin on Advanced Flooring

I don't write many reviews but Advanced Flooring deserves 5 stars. A 1st class operation with unbeatable pricing and customer service. I shopped around within a 2 hour radius and they were the best and matched pricing if you found a lower price. Thanks Evin and Sam!

Google Review
Rhonda Williams on Advanced Flooring

I was looking for particular vinyl plank flooring and was told it was unavailable all across Canada. I live in Alberta but I happened to find it at Advanced Flooring. From my very first contact, they had amazing customer service. Evin was so thoughtful. While waiting to get confirmation that the flooring was available, she gave me a call even before she got the answer - just to make sure I knew she was still working on it. We are doing a larger renovation project and that kind of care and concern really stands out. The process of purchasing the flooring and having it shipped was very easy and I was kept well informed every step of the way. If I ever called with a question, someone was always available to help. Do not hesitate to use Advanced Flooring. You will not be disappointed!

Google Review
Stuart Elder on Advanced Flooring

It was an outstanding experience dealing with Sam the owner and his team of sales staff and installers. As soon as I met Sam and the staff I knew I was at the right place and had found a trusted flooring company. Sam's entire team are super friendly and his installer's work was immaculate. I had the entire flooring replaced in my Waterloo townhome with Vinyl Plank flooring including the kitchen, bathrooms and stairs. The installers Dave and his son Yunus did a masterful job especially on the stairs which was tricky and time consuming. The store has a wide selection of products and the pricing for materials and installation was very reasonable for sure. To top it off I needed the entire interior of the townhome painted so Sam referred me to the trusted painting team of Abdul and Kadir whom I met at the store. They are built from the same cloth as Sam as his team. Incredibly nice and very thorough. Even better, the store's sales rep Ha Tran helped me choose the interior paint colour which was a perfect match with the vinyl flooring. Thank you so much Ha. Advanced Flooring was one-stop shopping for me. I highly recommend them hands down!

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Frequently Asked Questions

The showroom typically carries hardwood and engineered wood, luxury vinyl plank, laminate, carpet, and tile. Staff can explain differences in durability, maintenance, and style to help you compare options for each room.

The store coordinates with experienced local installers for measurement and installation. They can help schedule visits, provide quotes, and manage product delivery so installation proceeds smoothly.

Yes, customers report good results on stair refinishing or re-capping and carefully aligned transitions. The team can advise on matching nosings, trims, and finishing details for a cohesive look.

Staff provide product pricing and, when needed, connect you with installers for labor estimates. Reviews note competitive pricing and clear communication on totals before work begins.

The store carries a rotating selection and can source many special-order lines. If a product is hard to find, they will check availability and provide updates during the ordering process.
 Verified Listing

Opening Hours


  • Monday 9:30 AM – 6:00 PM
  • Tuesday 9:30 AM – 6:00 PM
  • Wednesday 9:30 AM – 6:00 PM
  • Thursday 9:30 AM – 6:00 PM
  • Friday 9:30 AM – 6:00 PM
  • Saturday 10:00 AM – 3:00 PM
  • Sunday Closed

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Business Details


Business Rating
4.90 (147 reviews) Pro Business
Address
283 Northfield Dr E #11A, Waterloo, ON N2K 4H2, Canada, Waterloo, ON N2K 4H2
Phone
Business Type
building_materials_store

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