Pro Listing

Underscore Design + Build

Renovation Contractors in Petaluma, California
Ranked #2 in Petaluma | Grade A-
5.00 (10 reviews)

Underscore Design + Build

Underscore Design + Build focuses on renovation work that blends thoughtful design with practical construction. Clients note careful planning, transparent pricing, and craftsmanship that carries through finishes and details Serving homeowners across Petaluma, California.

Why Homeowners Choose This Business

Clients point to consistent communication, dependable scheduling, and careful workmanship. The team works through design details and change options with transparent pricing, helping projects stay aligned with goals and budgets Local experience that helps homeowners across Petaluma, California compare a more region-aware provider.

Service Area

Primary service in Petaluma, California and Sonoma County; select projects considered in nearby North Bay communities.

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Listing details

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  • Verified listing details
  • Service information
  • Customer review signals
  • Photo gallery
  • Public contact information
  • Published local profile

How This Business Compares

A quick local comparison based on review strength, business detail, and local service fit.
  • Maintains a competitive standing in this market.
  • Performs at or above the local average for Google rating.
  • Shows strong customer satisfaction signals based on review quality and volume.

Services Covered

  Renovation Services
  Home Remodeling
  Kitchen Renovation
  Bathroom Remodel
  Whole Home Remodel
  Studio Build-Out
  Retail Build-Out
  Custom Carpentry
  Finish Carpentry
  Deck Construction
  Tenant Improvement
  Project Management
  Design-Build Coordination

Design-informed renovations, whole-home and interior remodels, kitchen and bath updates, studio and retail build-outs, custom carpentry and finishes, decks and exterior improvements, project planning, budgeting, and coordination with trades.


Reviews

Recent Reviews

5.00

(Based on 10 reviews)

Reviews frequently mention clear communication, reliability, and pricing that matches estimates with no surprises. Customers note strong project management, availability to answer questions, and helpful design input. Workmanship and attention to detail are recurring positives, with several reviews citing successful full remodels and studio or retail build-outs. Timeliness and problem-solving are also common themes.

Google Review
michael albaum on Underscore Design + Build

Bill is hands down the BEST contractor I've ever worked with. Both in terms of craftmanship, but also in terms of his work ethic and professionalism. And finding a contractor who has both these days is tough to do. He shows up when he says he will and he charges what he says he will...no surprises.

It's also amazing to see how creative Bill is when it comes to problem solving and determining the best solution for a project. His crews are incredibly efficient, professional and talented as well.

I can't recommend Bill enough and he is my go-to when it comes to anything construction related! Thank you Bill!!!

Google Review
mathieu isaacs on Underscore Design + Build

What a great experience working with Bill and his team on a complete renovation of our studio building in Healdsburg.
Bill is a problem solver and coupled with a great aesthetic and eye for quality, was able to bring our project in on budget. He was always available to answer questions and make recommendations to improve on our original plans.
We are delighted with the project and highly recommend him.

Google Review
Stephanie Franco on Underscore Design + Build

Working with Bill was an absolute pleasure—truly a breath of fresh air. He was always available to discuss ideas, offer thoughtful input, and provide quick, accurate pricing for any project changes. His professionalism, communication, and attention to detail made the entire process smooth and stress-free.

Bill’s commitment to both quality and aesthetics really stood out—he has a clear vision for the finished product and holds incredibly high standards to get there. Nothing was left unfinished or overlooked. We stayed in regular contact throughout the project, and he was always upfront and proactive about timelines and evolving needs.

Pricing was fair, and Bill handled all the county permitting and payments, which made everything even easier on our end. He also spotted a water issue early on, addressed it quickly, and likely saved us from serious trouble down the line. On top of that, he created a custom enclosure for a water pump that doubled as extra storage—smart and functional.

Highly recommend!

Google Review
Sunchild's Parlour on Underscore Design + Build

This company is hands-down, the most professional team of builders I've ever worked with. From the very start, my partner and I met Bill and we were very impressed as he listened to everything we wanted and he assured us it could be done. Bill's creative eye and attention to detail is like no other and that held up through the duration of our remodel. We stressed the importance of quality work and materials as well as our budget and our needs were met. The whole crew, from design to demo and construction, worked tirelessly to meet our deadline and they actually finished almost a week ahead of schedule! I can't say enough about this company. They give you their word and follow through on all of it. We're in love with our "new" home. Thank you, Underscore!

We've had the pleasure of working with Bill on two occasions, once for our ENTIRE house remodel and second for our Downtown Petaluma store facelift and we couldn't be happier with the results. From the initial consultation, it was clear that Bill possessed a rare combination of professionalism, thoughtfulness, and impeccable taste.

What truly sets Bill apart is his attention to detail. He took the time to understand our vision, offered insightful suggestions, and patiently answered all our questions. He was incredibly communicative throughout the entire process, keeping us informed of progress and addressing any concerns promptly. It was clear that Bill genuinely cared about making our vision a reality.

Beyond his professionalism, Bill has an exceptional eye for design. His suggestions elevated both projects beyond our initial expectations, and the finished product is truly stunning. Literally everyday we are in awe thinking "is this really our house". Bill has a knack for understanding what works aesthetically and functionally, and we completely trusted his judgment.

Of course, great taste and communication are only part of the equation. Bill also delivered on time and within budget. The quality of his workmanship and the folks he hires is outstanding.
Bill and his team clearly take pride in their work. They were efficient, respectful of our home (and store), and always left the job site clean and organized.

In short, we wholeheartedly recommend Underscore Modern for any construction project. The team are true professionals, Bill is a thoughtful collaborator, and a genuinely talented contractor. If you're looking for someone who can bring your vision to life with style and expertise, look no further. Bill is simply the best!

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Frequently Asked Questions

The team handles whole-home remodels, kitchens and baths, studio and office build-outs, and custom carpentry and finishes. They also complete exterior improvements like decks and related updates when part of a renovation scope.

Pricing is discussed up front with clear estimates, and any changes are reviewed with options and updated costs before work proceeds. This helps keep the project aligned with priorities and reduces surprises.

Yes, clients describe a collaborative approach that includes design input and recommendations as details come into focus. The builder helps evaluate alternatives that balance aesthetics, function, and cost.

Clients report consistent availability to answer questions and provide updates. Expect regular check-ins on schedule, next steps, and any decisions needed to keep the job moving.

Projects are based in Petaluma, California and the surrounding Sonoma County area. Work may extend to nearby North Bay communities depending on scope and schedule.
 Verified Listing

Opening Hours


  • Monday 7:00 AM – 4:00 PM
  • Tuesday 7:00 AM – 4:00 PM
  • Wednesday 7:00 AM – 4:00 PM
  • Thursday 7:00 AM – 4:00 PM
  • Friday 7:00 AM – 4:00 PM
  • Saturday Closed
  • Sunday Closed

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Business Details


Business Rating
5.00 (10 reviews) Pro Listing
Address
215 Sunnyslope Ave, Petaluma, CA 94952
Phone
Business Type
general_contractor

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