Pro Business

ICON Custom Builders

Winston-Salem Renovation Contractors
Ranked #1 in Winston-Salem | Grade A+
5.00 (59 reviews)

ICON Custom Builders

ICON Custom Builders provides residential renovations in Winston-Salem with an integrated design-build workflow. The firm emphasizes detailed planning, clear client communication, and coordinated trades to deliver kitchens, baths, additions, and comprehensive updates, including work on older homes.

Why Homeowners Choose This Business

A cohesive design-build process helps align budget, design, and schedule. Detailed planning, steady updates, and coordinated trades support smoother projects and consistent finishes. The team’s experience with older homes in Winston-Salem informs practical solutions that respect existing character while improving everyday function.

Service Area

Based in Winston-Salem and serving nearby neighborhoods and communities in Forsyth County, including the Historic West End and surrounding areas.


How This Business Compares

A quick local comparison based on ranking, review strength, and market visibility.
  • Ranks among the top local businesses in this market.
  • Performs at or above the local average for Google rating.
  • Has more Google review volume than many local competitors.
  • Shows strong customer satisfaction signals based on review quality and volume.

Services Covered

  Renovation Services
  Kitchen Remodeling
  Bathroom Renovation
  Home Additions
  Design-Build Remodeling
  Whole-Home Renovation
  Historic Home Renovation
  Custom Built-ins
  Exterior Renovations
  Decks and Porches
  Space Planning
  Project Management
  Older Home Updates

Kitchen remodels; bathroom renovations; whole-home and multi-room updates; home additions and space reconfiguration; historic and older-home renovations; built-ins and custom carpentry; exterior updates and facades; decks, porches, and outdoor living; design-build planning and project management.


Recent Reviews

5.00

(Based on 59 reviews)

Recent reviews consistently mention organized project management, regular updates, and quick responses to questions. Homeowners note careful craftsmanship on kitchens, baths, built-ins, and exterior makeovers. Many highlight designs that balance style and function and praise crews for being professional and respectful on site. Projects in older homes are frequently cited as well-coordinated with attention to detail.

Google Review
Ann Wilson on ICON Custom Builders

From start to finish, working on our home renovation with ICON Custom Builders was fabulous. Their quality and commitment to perfection is truly remarkable. They helped our family turn a 100+ year old house into a dream home for us. Jim Matthieu, our contractor, was excellent at managing all the ins and outs of our project and he not only got things done, but he made sure they were done well! He and his team were able to stay within the prediscussed timeline and budget. We are so thankful to ICON and all their team for their incredible talents and hard work. It was truly a 5 Star experience!

Google Review
Donald Brown on ICON Custom Builders

We had a fantastic experience with Icon Builders on our 1930s Craftsman remodel, including a kitchen and bath, a study with wall-to-wall built-in bookcases , and a full exterior makeover. Every detail was handled with exceptional care and craftsmanship.

Luke, our project manager, was attentive, professional, and excellent at communication from start to finish. He kept everything running smoothly and well coordinated. As well the Icon team and subcontractors were top-notch—skilled, respectful, and clearly proud of their work.

The final result exceeded our expectations while preserving the character of our home. Highly recommend Icon Builders.

Google Review
Paige Hass on ICON Custom Builders

After working with ICON over the past year and a half, we have completed a full remodel of our primary bathroom and various updates to our kitchen, dining room, and primary bedroom. From start to finish, the entire team was professional, organized, and genuinely invested in creating inviting and beautiful spaces.

The design team did an incredible job helping us balance style and function — every detail feels thoughtful and cohesive. The craftsmanship is top-notch. Communication was always clear and very responsive, which made the process smooth and stress-free. Even when hiccups were encountered, ICON was very quick to call in the right resources to make things right.

We’re thrilled with how things turned out and love spending time in our updated spaces. We couldn't recommend ICON more and we look forward to working with them again sometime in the future!

Google Review
Katie Cross on ICON Custom Builders

We had a wonderful experience with ICON for our kitchen remodel! Everyone who assisted with the project was timely, professional, and very friendly. Doug Brown, our project manager, went above and beyond to ensure we were happy and the project didn’t disrupt our lives too much. Katherine did a fantastic job blending our family of 5’s personality with functionality and beautiful design to make the most of the space. We have recommended ICON to our friends and will continue to do so! Thank you to everyone!

Google Review
Amber Barbatsuly on ICON Custom Builders

I'd like to express my sincere gratitude and delight with the five-month renovation that your team recently completed for us. The entire process, from start to finish, exceeded our expectations, and we are absolutely thrilled with the results.

Our Project Manager, Luke, was exceptional. His organizational skills in coordinating the various trades were truly impressive. We also greatly appreciated his consistent updates and prompt responses to any questions or concerns that arose. Beyond his professional skills, Luke's friendly demeanor made him a pleasure to work with, and we will certainly miss his almost daily presence.

We also had a wonderful experience collaborating with Melissa from the design team. She took the time to truly understand our vision and expertly guided us in selecting the perfect elements to complete the project. Her insightful ideas, some of which we hadn't even considered, significantly enhanced the final outcome, making it even better than we had hoped.

Overall, we wholeheartedly recommend the ICON team. You truly offer a comprehensive and exceptional renovation service. I am already looking forward to the possibility of partnering with you on future projects when the time comes.

Thank you again to Luke, Melissa, Hector, Samuel, and the entire ICON team for the wonderful transformation of our kitchen and master bathroom.

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Frequently Asked Questions

They focus on residential renovations, including kitchens, bathrooms, whole-home updates, and additions. The team also works on older and historic homes, built-ins, exterior refreshes, and outdoor living spaces.

Design and construction are coordinated by a single team, which helps align scope, budget, and schedule. Clients typically work with a project manager who provides updates, manages trades, and keeps selections and details organized.

Yes, reviews and project examples indicate regular work in older and historic homes. The team focuses on preserving character while improving layout, function, and finishes.

Customer feedback repeatedly notes timely updates and responsiveness from project managers. Expect regular check-ins, coordination of trades, and prompt answers to questions throughout the project.

Timelines vary by scope, selections, and any structural or permitting requirements. During planning, the team outlines a schedule and adjusts as needed while communicating milestones and changes.
 Verified Listing

Opening Hours


  • Monday 8:00 AM – 5:00 PM
  • Tuesday 8:00 AM – 5:00 PM
  • Wednesday 8:00 AM – 5:00 PM
  • Thursday 8:00 AM – 5:00 PM
  • Friday 8:00 AM – 5:00 PM
  • Saturday Closed
  • Sunday Closed

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Business Details


Business Rating
5.00 (59 reviews) Pro Business
Address
435 W End Blvd, Winston-Salem, NC 27101
Phone
Business Type
general_contractor

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