The Floor Store
The Floor Store
The Floor Store opened its first location in Richmond in 1986 and has a showroom in Santa Rosa. It sells flooring and provides installation throughout Northern California.
Last Updated September 29, 2026.
Business Highlights
- The company is family-owned.
- The company describes its installers as licensed and insured.
- The company is an NFA member.
- It identifies as an Armstrong Elite Retailer.
- The company advertises a lifetime installation warranty while the customer remains in their home.
Service Area
Northern California; the San Francisco Bay Area.
Active Business Listing
The Floor Store is one of 11 flooring contractors ProsGrade lists in Santa Rosa, California.
12 services listed, including Carpet, Hardwood and Laminate. Open 7 days a week. Rated 4.2 from 107 reviews.
- Verified listing details
- Service information
- Customer review signals
- Photo gallery
- Public contact information
- Published local profile
How This Business Compares
How The Floor Store compares with the other 10 flooring contractors on ProsGrade in Santa Rosa, using public Google ratings and review counts.
- Has more Google reviews (107) than 9 of the 10 other Santa Rosa flooring contractors on ProsGrade.
Services Covered
12 services- Carpet
- Hardwoodsolid and engineered
- Laminate
- Luxury vinylplank and tile
- Tileceramic and porcelain
- Waterproof flooring
- Natural stone
- Area rugs
- Flooring installation
- Shop at homein-home samples and selection guidance
- Sanding and refinishing
- Hardwood recoating
Reviews
What customers say
Several customers describe helpful flooring-selection support; one credits a salesperson with matching a previously quoted price and finding an extra case. Two customers praise installation work, with one noting excellent workmanship and another describing installers as careful and skilled. A different customer reports unresolved problems with a wood-floor installation and says the household paid a painter to fix some trim.
Customer Reviews
John Whiting
Bob Norton
Ken Pritchard
Stephanie Burns
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Frequently Asked Questions
What happens before The Floor Store schedules installation?
The process includes an in-home measurement and a review of selections, pricing and installation details; installation is scheduled once materials arrive.
Does The Floor Store remove old flooring during installation?
Full-service installation includes removing and disposing of old flooring.
Are payment plans available for flooring projects?
Yes. Flexible payment plans are available for a flooring project.







