Top Featured

The Floor Store

Santa Rosa Flooring Contractors
Ranked #9 in Santa Rosa | Grade B
4.20 (107 reviews)

The Floor Store

The Floor Store in Santa Rosa provides in-showroom guidance, written estimates, and coordinated installation for a range of flooring products. Customers often note responsive communication and practical solutions during selection and scheduling.

Why Homeowners Choose This Business

Customers highlight helpful, solution-focused staff and straightforward estimating. Several reviews mention installers who communicate clearly on options and work neatly. The store carries a range of flooring choices, which helps compare looks and timelines in one visit.

Service Area

Serving Santa Rosa and surrounding Sonoma County communities from the showroom at 2875 Santa Rosa Ave, Santa Rosa, CA 95407.


How This Business Compares

A quick local comparison based on ranking, review strength, and market visibility.
  • Has more Google review volume than many local competitors.

Services Covered

  Renovation Services
  Flooring Showroom
  Carpet Installation
  Hardwood Flooring
  Luxury Vinyl Plank
  Laminate Flooring
  Tile Flooring
  Flooring Estimates
  Commercial Flooring
  Flooring replacement
  COREtec Flooring

Showroom product selection, estimates and quoting, coordination of flooring installation, and guidance on material options for residential and commercial spaces.


Reviews

Recent Reviews

4.20

(Based on 107 reviews)

Recent reviews frequently mention helpful, knowledgeable showroom staff who assist with product selection and quick problem-solving. Many customers describe smooth estimating and scheduling, with installers noted for politeness and careful work. There are also a few reports of workmanship concerns on past installations, including trim details and follow-up. Overall sentiment leans positive, with consistent praise for communication and in-store support.

Google Review
Tim Brackett on The Floor Store

The experience working with Mark during the selection, estimation and quoting process was comfortable and accurate to the final installation. Francisco, the installer was a pleasure to have in our home, he was polite and informative answering any questions and explaining options. Francisco's workmanship was excellent and we look forward to having him back when it's time to finish the remaining space on the first level of our home.
It's necessary to note, this project went from walking into the showroom to installed floors in a 328 sq. ft. room within one week. We were hosting Thanksgiving and wanted the remodel done prior to the event. We look forward to working with Mark, Francisco and the Floor Store Team in Santa Rosa for the rest of our flooring projects.

Google Review
John Whiting on The Floor Store

This morning my wife and I stopped by The Floor Store on Santa Rosa Avenue looking for a very specific heating and air register we’d been trying to track down. All four of the salespeople immediately jumped in to help and started doing research to find something that would work.

Within about 10 minutes, they came up with an incredible solution that completely solved our problem. It’s so rare these days to find genuine, knowledgeable people who care this much about helping customers.

We left impressed and grateful — we’ll definitely be back!

— John & Laura

Google Review
Bob Norton on The Floor Store

It has been a while since the Floor Store installed our wood floors. We have pointed out various things that did not go right and never reached a satisfactory solution. The guy who installed our floors was in and out in record time and left all kinds of issues that we have had to resolve. Some of the issues with the trim we finally just paid our painter to fix because of how sloppy the trim work was done. For a company the size of the Floor Store, we trusted them! They took advantage of us, and a negative review is warranted.

I talked to my wife and told her that we could have paid a small contractor way less than we were charged, and all of the flooring and details would have been done right for much less money. Don't believe that they are the "Bay Area Flooring Authority" as their commercials and owner suggest. I had been very patient, and this is our 2nd job with them. If I could give zero stars, I would. I am thoroughly disgusted and outraged at how the Floor Store has treated us and how sloppy the work turned out. When we brought up something to them, it was always a debate. We paid them lots of $$ and did not get what we wanted. We had to pay another person to fix some of the issues that they wouldn't address.

Our second time using them was for a complete kitchen remodel. We used 5 different contractors for various things, and BY FAR the Floor Store was the biggest headache and the poorest work quality. With the other contractors we used, we brought up things, and they would take care of them immediately.

I think the Floor Store is just too big for their own good and all they are is a front office for various contractors in the community. Do yourself a favor and use local small contractors and avoid this business. I would absolutely never recommend this company to anyone who wants quality work performed.

They even had an independent person come out to review the job, and he incorrectly said in the report that we had a sump pump under our house that caused some of the issues. That is completely incorrect. I know what a sump pump is. It needs a pump, electricity, and a drain pipe. I have none of the above. They collude together to get out of warranty issues and don't care about their finished product.

As I said above, they just hire random contractors and are just a front office. Beware if you use them.

Google Review
Ken Pritchard on The Floor Store

Alan Salsedo was fantastic! I shopped around across the state and he matched a price I had been quoted for my business. Alan was incredibly kind, helpful, and even went above and beyond when I needed to find one more case. We used Coretec sand dollar oak flooring, and we absolutely love it! It
Feels solid and well worth the price. If you’re looking for a great experience at this store, make sure to ask for Alan!

Thank you so much for all your help!

Ken

Google Review
Stephanie Burns on The Floor Store

I had a wonderful experience with the Floor Store in Santa Rosa. Alan and Hank were just great. I went in on a Thursday and asked if they had a nice, neutral low pile carpet in stock that could be installed the following Tuesday, and they worked very hard to make that happen! ?? Communication was excellent and the installers were careful, very skilled, and so polite. They did about 1000 square feet. Thanks to you all! ??

Write a Review

Share your experience with this business. Reviews are moderated before they appear publicly.


Frequently Asked Questions

The showroom features a broad mix of popular flooring categories suited for homes and businesses. Staff can help you compare looks, durability, and maintenance to match your goals and timeline.

Yes, the team can coordinate installation after you select materials and approve an estimate. Scheduling and project details are discussed in advance so you know what to expect on installation day.

Timing varies by product availability, room size, and installer scheduling. The showroom can provide a more precise window once materials are chosen and measurements are complete.

Yes, the store works with projects of many sizes, from single rooms to larger updates. Bring rough measurements or request an estimate to get started.

Ask the team about moving furniture, clearing breakables, and access needs before your appointment. Clear communication beforehand helps the crew work efficiently and protects your belongings.
 Verified Listing

Opening Hours


  • Monday 9:00 AM – 7:00 PM
  • Tuesday 9:00 AM – 7:00 PM
  • Wednesday 9:00 AM – 7:00 PM
  • Thursday 9:00 AM – 7:00 PM
  • Friday 9:00 AM – 7:00 PM
  • Saturday 9:00 AM – 5:30 PM
  • Sunday 11:00 AM – 5:30 PM

Request Service


Business Details


Business Rating
4.20 (107 reviews) FeaturedPro Business
Address
2875 Santa Rosa Ave, Santa Rosa, CA 95407
Phone
Business Type
building_materials_store

Location Map

Own This Business?


Claim this profile, improve your listing, and upgrade to Pro or Featured visibility.

Claim This Business